Thursday 14 October 2010

Video Analysis Jason Mraz 'Im Yours'

 
 
This video is called ‘I’m yours’ by Jason Mraz. It is known as acoustic music; stereotypically it is slow to medium speed and has one artist. The video started with a high angle shot of an aeroplane this immediately gives the audience the idea that the video is an adventure and set abroad. The artist is in the second shot, we don’t see his face but we see the hat that is usually associated with the artist and that tell the audience who he is. The different shots in the video illustrate the acoustic genre because it is commonly known to be free-spirited and light hearted. The video portrays these qualities for example, when the artist is sitting in the open top car he is singing away and dancing showing he has no care in the world and loving life.
The music and lyrics play throughout but you don’t always see the artist singing, this is good because if the audience just saw the artist singing it would be boring and they would soon lose interest. The video keeps the audience interested by showing adventure, one shot that demonstrates this is when the artist jumps of the cliff into a pool which has a waterfall. This would be seen as a thrilling event and makes the audience think the artist is fearless and fun.
The lyrics and visual during the song don’t have much of a relationship for example: “open up your mind and see like me, open up your plans and dam you’re free” these lyrics are set with a visual of skaters; this doesn’t represent him or any of his plans. There is a small relationship when referring to love, and being free, other than that little relationship between lyrics and video.
The relationship between the music and visuals is the music cohesion to the visual is good as the music is simple but exciting and has a summery holiday sound to it, for example Hawaiian. It relates to the visuals well as the video is set abroad and a visual of a beach is used which is usually associated with holidays with links to the holiday sound it seems to have.
The artist rarely looks at the camera, it illustrates he is distracted by the scenery, however I think that it could show he is trying to keep the video realistic as you wouldn’t have a camera following you around everywhere. It shows he is really into his music and takes it seriously.
The video has some intertextual references it refers to relationships and that God wants us to love and be loved, to see the world as a whole and to be inspired.

Summary Of Video

Genre Characteristics:
Acoustic some soul included
Relationship between lyrics and visuals:
Small relationship when referring to love, and being free, other than that little relationship between lyrics and video.
Relationship between music and visuals:
The music in cohesion to the visual is good as the music is simple but exciting and has a summery holiday sound to it, for example Hawaiian. It relates to the visuals well as the video is set abroad and a visual of a beach is used which is usually associated with holidays with links to the holiday sound it seems to have.
Closes-ups of the artist and star image motifs:
There are many close-ups of the artist at many different angles. The star image motifs are the hat he wears it is seen a numerous amount of times, water plays a part in the video. At the start we see a fish tank, then a waterfall, and finally the sea.
Is there reference to the notion of looking?
The artist rarely looks at the camera; he seems distracted by all the scenery.
Are there intertextual references?
Yes it refers to relationships and that God wants us to love and be loved. To see the world as a whole and to be inspired.

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