Recce Shots

 This is a shot of the opening of our music video. We chose this because we thought that a sunrise represented a new day and this was important for out music video as the ending scene is of a sun set and this was a main tale in our narrative to show that time has not changed that everything about her life is the same.

A Sunrise is also peaceful and this keeps the tranquility and purity of the genre. The sun is seen as a symbol that lights up pathways so having our artist looking into it portrayed that she was looking for another way to go.

This shot is taken from the park that we filmed some of the ending narrative in. We used the park in the narrative because it is a serene setting and somewhere in which would be a typical place for our lead female to meet the lead male. Parks are natural places full of life and this is a typical stereotype for an acoustic video. The pathway in this picture is where the lead male walks off with another girl, we did this because it represents the life of lead female, who is also the artist. It shows that her life is full of pathways which she never gets to go down because she is always stuck in the middle.

This is the pathway in which the lead male walks down. At this point in the narrative the lead female thinks he is walking towards her. We did this shot because it could show the lead walking straight past her to the other girl. The pathway crosses her and this once again shows she is stuck in the same place. At the end of this scene she walks up this pathway, this could illustrate that she is always going backwards and never moving forwards.

This bench is where the lead female is sat, we felt that this was a good place for her to be because it is in the middle of the two pathways and the bench allows us to sit her down at a lower level. This lower level can represent how she feels or put her at a lower status compared to everyone else. This shows she isn't moving on with her life.



Moodboard For Acoustic Genre

I created this mood board to put down all my ideas that I typically relate with the genre 'Acoustic'. This way it was easier to think of places and objects to film.

The places I chose were:

• A Skyline, the one on the mood board is the New york skyline. I thought about the city centre skylines in Birmingham that we could use to film a shot like that and considered it as an idea. I think the use of a skyline in the music video suits the genre because when you see a skyline you are usually far away from it, connoting you are in a quiet and peaceful area away from the busy city and this is what I think acoustic music is about being peaceful and calm.
• I also used various pictures of beaches, this is because stereotypically acoustic music is filmed on beaches for example; 'I'm Yours' by Well known artist Jason Mraz. The beach is seen as a natural place where people go to leave their worries behind and by linking the music video to a place like this people could enjoy it.
• There is a picture of the sunset, I am keen to use a sunset in the music video as I think it represents hope and mystery about the next day. When people watch the sunset they are taking there time to witness something beautiful, it makes them peaceful and shows them its the ending of the day. This would be good to have in a music video as it shows when a new days begin/end so it contributes to the narrative. It will illustrate the music video to be calm and natural, and it relates to the lyrics of the song as some is set in the day time and other verses are set at the night.

The objects I used were:

• A busker, I used this because most buskers play acoustic music. Buskers are there to make money however there are some people who do it for the love of music and this is why I put the lady playing the guitar on there.
• I put the daisies on there because they are stereotypically related to the acoustic genre. Flowers are natural and grow in time and this could be linked in the video to the artist growing in confidence and personality.
• The white dress was used to show purity and innocence. I drew this dress this way because I wanted to show the artist is older and maturer and can show more skin. however because of the target audience, I have kept it reasonably appropriate.
• The guitar is stereotypically associated with the acoustic genre and in our music video we are using a guitar. I put it on the mood board to illustrate that  this is the base of a song without this instrument the song would not be as effective

Audience Theory

Segmentation


Segmentation is how industries categorise groups of people. Each segment has similarities, they are identified as:

• Geographic
• Demographic
• Psychographic

This makes it easier to focus the commodity on a specific type of audience, and makes sure that the people will like the product and it will sell.






GEOGRAPHIC


Region: Where our video is going to be seen.


As a group we think that our video should be shown on a global scale, anywhere in the world that has access to TVs , Internet, Mobiles Etc. This is because we would want as many people as possible to see the video, to promote the music and the artist, so that more people want to listen and see the artist in the future. We want to show this new music to the world, and give them something different to see and listen to. The language of the region where our video is shown is important as they may not understand the English language, however the video is every naturalistic and shows the storyline of whats happening clearly therefore the language shouldn't be a barrier.




Size of Area.


The size of the area is important as larger areas such as cities and villages are more likely to have the products that the music video needs to play on eg. TVs The bigger the area the more places the music video can be seen and spread.



DEMOGRAPHIC

The demographic is the stage where the process of picking which audience is best suited for the video goes into detail and chooses specific qualities about a person and their personal life so that the video can be best suited to the audience and be exactly what the audience want.

• Age: The music video is aimed at teenagers, more so between the ages 13-20. We thought that this would be the appropriate age group because the video is suitable for as young as thirteen, but also it has clips that are suitable for the older audience and the storyline is more complex for the older viewers. The music video is suitable for audiences above the target audience however it is aimed at teenagers because we feel it tackles the issues teenagers face in today's society and they can relate to the song.

• Ethnicity: The Ethnicity we chose was white British, this isn't there to rule out any other ethnicity, through typical stereotypes other ethnicity's prefer other music such as; RnB, Rapping Etc. We chose White British because the song is filmed in England and the Artist herself is British, we felt if the song and the artist matched the audience we chose, then the people we targeted would buy the song.

• Gender: The gender we chose was female, we thought that this gender would suit best as the artist is female, therefore the audience can relate to the artist as they are of the same gender. The story is about unrequited love stereotypically girls are more interested in this topic so females are the main gender to aim at.

• Generation: The younger generation is the audience, we as a group are aiming at. Teenagers are more likely to watch the video as they have more time an tend to watch the t,v use the Internet more etc to get access to watch the video. It is also more suited for them as if tackles issues that teenagers today struggle with.

• Social Class: The social class we are aiming at is middle class. We are aiming at this class because the majority of people are middle class. They own the technology that the video need to play on. Middle class people are generally educated, and will follow the narrative well.

PSYCHOGRAPHIC

The psychographic stage is a simple look at the person, it doesn't go into much detail but bases itself on the inner qualities of a person. The video can then be matched to the persons personality etc. which can ensure that they will like the video.

We decided as a group that it would be best to target the people within the 'Puritans' and 'Utopians' group. This was because the qualities in these group is people would feel virtuous and want the world to be a better place to live. We felt that this links to our genre of 'Acoustic' because stereotypically it is known as music that is pure and allows you to be feel to feel and see things. The music is there to represent something,  to tell a story; this is what these groups of people want therefore they are more likely to enjoy the music and video that we produce.

• Personality: We want the audiences personality to be calm and relaxed when they see the video and hear the song. They need to be open to all music as we have taken a song that is not associated with the 'Acoustic' Genre but have made it that. The audience also needs to withhold the trait of romance; we made our video represent "unrequited love" and this is a common thing in everyday life.